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MAGIC
PROJECT
SOURCING at MAGIC
SOURCING at MAGIC
About
A no-code platform that enables Shopify users to convert their web store to resourceful mobile apps in less than 60 minutes, helping them boost mCommerce sales and build a brand end users love
Key takeaways:
- Let's discuss the scale of the eCommerce opportunity for DTC brands, and why they want to own that channel rather than relying on marketplaces. The majority of shoppers are still researching and engaging with brands digitally before making a purchase, eCommerce sales were obviously buoyed by the pandemic, and online sales are being flagged as being critical to profitable growth in different categories (https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/e-commerce-at-the-center-of-profitable-growth-in-consumer-goods). What does the eCommerce opportunity look like for B2C businesses today, and how is it balanced across apps and websites?
- Why does the distinction between a Shopify store and a dedicated app matter? The former has done a lot to democratise access to selling online, but comparatively little for small sellers that are looking to establish an ongoing engagement channel with shoppers. What benefits does a dedicated app confer in terms of gauging consumer sentiment, and then using that information to inform customer acquisition and retention strategies?
- What does the future of digital selling look like? What opportunity is there in live selling / live streaming in the USA and Europe today, and what technology infrastructure and talent is going to be needed to take advantage of it?
Company:
Vajro INC
Speaker:
Pratik Pandya
Key takeaways:
- Let's discuss the scale of the eCommerce opportunity for DTC brands, and why they want to own that channel rather than relying on marketplaces. The majority of shoppers are still researching and engaging with brands digitally before making a purchase, eCommerce sales were obviously buoyed by the pandemic, and online sales are being flagged as being critical to profitable growth in different categories (https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/e-commerce-at-the-center-of-profitable-growth-in-consumer-goods). What does the eCommerce opportunity look like for B2C businesses today, and how is it balanced across apps and websites?
- Why does the distinction between a Shopify store and a dedicated app matter? The former has done a lot to democratise access to selling online, but comparatively little for small sellers that are looking to establish an ongoing engagement channel with shoppers. What benefits does a dedicated app confer in terms of gauging consumer sentiment, and then using that information to inform customer acquisition and retention strategies?
- What does the future of digital selling look like? What opportunity is there in live selling / live streaming in the USA and Europe today, and what technology infrastructure and talent is going to be needed to take advantage of it?
Company:
Vajro INC
Speaker:
Pratik Pandya