In a rapidly transforming digital world, the demand for content is at an all-time high -- the most innovative brands have had to hone their ability to make use of content from sources other than their own internal teams in order to keep up. Join Lexy to find out how she helps the likes of Windsor, Forever 21, and Alo make the most of the content that's already out there to drive community-led growth.

Key takeaways:
- Crowdsource > Create: Why not make the most of what's already out there? Community-generated content is often more authentic, more relevant, and timelier than brand-led content!
- Be Smart about Content Management: Once you've set up the proper pipelines, the problem shifts from collection to curation. It's absolutely imperative that you set up a robust permissioning, tagging, and management system to make sure the content goes where you need it to.
- Build Robust Feedback Loops: Being smart about measurement is key to continuously improving your process. Track KPIs that are most relevant to you at each stage of the purchase funnel to get a grasp of the things that best resonate with your fans!

Speaker:
Haley Fraser; Director of Marketing, Brand & Content; Pixlee TurnTo
Jessee Gardner; Enterprise Account Executive; Pixlee TurnTo