Let’s take a closer look at the fashion-on-demand generation through the narrative voice of influencers, data science, and social confirmation and see how trends will ultimately grow and expand your business. We will share successful data tools that enable the industry to embrace social confirmation of trends and consumers’ interests. We will share insight into forecasts for more immediate trend insight during the presentation.

Key Takeaways:
- Drivers of change influence fashion trends.
- Key consumer expectation.
- Trends in popular culture movements

Speaker:
Wendy Bendoni, Professor + Fashion Marketing Chair in the School of Business at Woodbury University ;
Kelly Helfman, President, Informa Markets Fashion