The global fashion industry is once again finding its stride. Companies are adapting to new consumer priorities, and digital is providing a nexus for growth. Still, the industry faces significant challenges amid supply-chain disruptions, commodities cost increase, patchy demand, and persistent pressure on the bottom line. With the majority of companies struggling to turn a profit, growth will be a key priority in the year ahead. Ten key themes for this year will take the temperature of the global economy and analyze the lasting complex impacts of the pandemic as it continues its unpredictable progress. Amid these challenging dynamics, the imperative for brands will be to secure their recovery. At the same time, they must adapt to evolving consumer demand and ensure they take the opportunities offered by a new digital frontier. As sustainability becomes a more urgent concern, brands need to ramp up their efforts to reflect customer values in their assortments, supply chains, and ways of working. Finally, amid rising competition for talent —particularly tech talent— brands need to find new ways to attract the best and brightest, with cybersecurity likely to be near the top of the agenda.

Join Patricio Ibáñez from McKinsey & Co. as he explores the State of Fashion in 2022.

Key Takeaways:
• Discover new consumer and retail opportunities
• Learn about the economy and impact of supply chain issues, securing brands future and workforce moving forward
• Identify the importance of sustainability

Speaker:
Patricio Ibanez, Partner, McKinsey & Company