As a brand laser-focused on sustainability, Madewell has gone full force towards change, from their manufacturing to the customer’s closet. Madewell first partnered with thredUP in 2019, becoming their first retail brand client to test an in-store resale platform. Since then, Madewell has launched “Madewell Forever,” a resale platform enabled by thredUP’s Resale-as-a-Service® (RaaS) which allows customers to both clean out their closets and shop secondhand directly on Madewell’s website. Beyond Madewell, thredUP's RaaS® delivers resale experiences on behalf of 30+ of the world's leading brands and retailers, including Pacsun, Reformation and GAP. (Can you verify if RaaS is copyright or trademarked? A quick google looks like its trademarked?)

Hear from Senior Vice President of Sustainability and Sourcing at Madewell, Liz Hershfield, and Senior Director of RaaS Client Success at thredUP, Tanya Brinich, on the opportunities for brands looking to join the resale revolution and the consumer retail trends driving industry change, for good.

Key Takeaways:
- Hear about brands and retailers in the U.S. that are looking to work within the “second hand” market to help reduce fashion’s impact on the environment and increase their sustainable efforts
- Learn how Madewell’s partnership with thredUp in 2019 opened their entry into the resale movement launching “Madewell Forever”
- Have an in-depth look at the resale revolution and consumer retail trends driving industry change.

Moderator:
Andreu David, Vice President, SOURCING at MAGIC

Speakers:
Liz Hershfield, SVP, Head of Sustainability J Crew Group & SVP Sourcing, Madewell
Tanya Brinich, Senior Director of RaaS Client Success, thredUP