If you've ever wanted to see yourself on TV, in magazines, or featured on your favorite online outlets, you won't want to miss this session. Public relations industry veteran, Nicole Myden, breaks down the key principles and tools to show you how to garner your own press coverage, no matter what stage of business you are in. This session will give you the tangible and practical tips and systems to discover how to start building your own media Rolodex, learn how to build meaningful relationships with media in your local market and industry, and take those intentional steps to garner the press you and your brand are worthy of.

Key Takeaways:
- Taking the overwhelm out of public relations - what is PR? How can it help your brand? Start by learning who your media players are in your market/industry, build your media rolodex (how to gather and find the information of who to reach out)
- Getting organized before you reach out, what to include in your email, inviting media to events/media mailers, etc.
- What to include in your outreach: organizing the pitch, how to prepare if opportunities arise, becoming a reliable go-to resource the media can count on and trust

Speaker:
Nicole Myden, Public Relations Mentor